WHAT WE DO
Building a healthier world of educated, enlightened, and empowered consumers, patients, providers, and payers in all aspects of health and wellness
True to our heritage of innovation we are creating the future of health and wellness communications. We align keen customer insights—the simple truths—with compelling evidence, behavior-changing education, emotional story-telling, brand engagement, and efficient and effective execution, to deliver measurable results.
HOW WE DO IT
Real and actionable insights into consumer perceptions and unmet needs should drive all aspects of the discovery, development, and delivery of healthcare products and services.
We unearth the insights that inform a winning strategy, focus on the tactical elements that will deliver measureable results, and we implement efficiently through an optimal talent--low overhead model that delivers the value you expect from a true partner.
Big data is just data—we map the patient journey, observe behavior, speak directly to physicians and patients, and unearth the perceptions, beliefs, and unmet needs that really matter. These actionable insights are the focal points for effective engagement and behavioral change.
Empathy is seeing with the eyes of another, listening with the ears of another, and feeling with the heart of another. Without empathy you cannot be patient-centric. Understanding the emotional drivers of customers’ attitudes and perceptions is the key to being able to change behavior in a positive and meaningful way.
A well informed strategy is the foundation for a focused, effective, and efficient tactical plan. Applying scientific acumen, clinical experience, creative thinking, and innovative ideas to develop core content delivered through programs that enhance the delivery of health and wellness and reflect the true value of your brand.
Designed for modern day health and wellness our unified team of talented professionals focuses on faster, smarter, more efficient solutions – applying valuable strategic resources to initiatives that align to brand objectives delivering greater ROI and healthier patient outcomes.
OUR PASSIONATE & POWERFUL TEAM
E4: Experience • Expertise • Energy • Excellence
He is not a fuzzy fruit or nocturnal, flightless bird but he’s still a Kiwi. Born and raised in the land of the long white cloud where rugby is a religion Neil believes that when great teams respond to great leadership they achieve great things. Excited by scientific innovation, in awe of advances in medical care, eager to educate, and hungry to learn each and every day.
Frank loves food and wine and spends much of his spare time cooking, but there is one thing you won’t find him cooking and that’s the books. Frank is an experienced financial and operations executive who thrives in a team environment. He excels at mentoring colleagues and building efficient processes. His favorite recipe for success is supporting our team in delivering quality service to our clients.
VP, Medical Strategy
VP, Medical Strategy
A true Medical Education professional with vast therapeutic experience in both corporate pharmaceutical and agency worlds. Holding a PhD in Microbiology from Georgetown University Medical School she started her career as a bench scientist, then a stint in regulatory affairs, International clinical research, ultimately landing in medical affairs where she was responsible for KOL development and all medical education programs for HCPs. After many years on the pharma side, Evelyn has spent an equal number of years on the agency side working with large pharma, biotech companies, as well as small start-ups.
WHO WE ARE
We are a talented team of passionate people who want to work with great people and their amazing brands….and we love to win.
If you are a stakeholder in our healthcare system and you are striving to develop innovative solutions to improve patient care then you have to work with a partner that will enable you to harness the relevant insights, embrace the real needs of providers, patients, and payers, and communicate the true value of your company and your brands. You also want a partner that understands how to deliver results within the limits of your resources.
We are an energized force committed to excellence and to exceeding your expectations. We know that great talent delivers great results and we have created an environment where great talent thrives.
We believe that our elite effort drives your success—we never give up—and we are addicted to winning. We are client-centric and committed to meeting your needs and exceeding your expectations.
We are enthusiastic about making a difference in the lives of our fellow human beings and that enthusiasm extends to helping you successfully connect your brands with people that need them the most.
We value personal and professional integrity and we encourage empathy and respect for team members, clients, and those we work with on behalf of our clients.
our latest news & EVENTS
Aug 31, 2018
Roger Ebert once said ‘I believe Empathy is the most essential quality of civilization’. Empathy is defined by the Merriam Webster dictionary as ‘the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner’. We prefer to use a less complex definition: ‘Empathy is seeing with the eyes of another, listening with the…